The Design Process

Friday 6 March 2020 | Design

So, the new blog is (finally) up and running, and I thought It would be useful to talk about my design process.

Brief

The first step for every project, is to discuss the design brief. This is to establish the objective, deliverables and budget. If you don't have one written up, don't worry, as we can have a chat and put one together.

Research

The second stage, after we have discussed the project deliverables/brief, is the research phase. This is a very important part of the design process, as this will define the direction of the branding/design project. This generally comprises of researching into main competitors, target audience/sector and also putting together visuals and mood boards for inspiration.

Design

Once the design direction has been established, the design concept stage can begin. This is when the fun begins, and ideas start to come to life. I normally design around three different concepts to begin with, I also include both black and white and colour variations. This sometimes helps to bring the designs to life, and gives a good idea of how the brand identity will look and feel.

Refine

The next stage is to refine, and develop any concepts. This is also when any context/format is considered, if the design is for digital and print, this is when any mockups, prototyping and printed proofs will take place.

Delivery

Once the final design has been established and signed off, the final artwork will be sent over and delivered in all formats for web/social media and print.

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