wednesday 11 March 2020 | Social
Nearly three-quarters of UK adults use social media—making it a critical part of any business strategy.
Social media is one of the best ways to connect with people who already love your brand. It’s also important for reaching those who haven’t heard of your business yet.
Getting started with social doesn’t have to be scary or expensive. With these 11 simple social media marketing tips, businesses of any size can reach new markets, build brand awareness, and drive sales.
Social tools are easy to use and you can get started with organic posts for free. That might make it tempting to dive in and just start posting. But like every good business strategy, using social media for small business success needs to start with a good plan.
Without a plan, you have no clear goal for what you’re trying to achieve. That means there’s no way to measure your results. Take the time to create a social media plan right upfront. This ensures that all your social efforts support specific business goals.
Don’t make assumptions about where your audience spends their time online. Your instinct might tell you that if you’re targeting millennials, you should skip Facebook and focus on Instagram and Snapchat. But the data shows that 84% of millennials still use Facebook.
To make sure you’re using social media for business effectively, you’ll need to conduct some research of your own. This will help you to understand how your specific audience spends their time online.
Keep in mind that this doesn’t have to be an all-or-nothing approach. You can use different social channels to reach different audiences, or to meet different business goals.
One reason using social media for business is so effective is that you can micro-target your audience. But first, you need to understand who your audience is.
Start by compiling data on your current customers. Then, dig deeper with social media analytics. You’ll start to develop a solid picture of who’s buying from and interacting with you online.
Once you have a clear picture of who your audience is, you can revisit your social media plan. It’s time to look for ways to reach more people just like them.
You can also use social media to drive new customers to your local business. For example, Hootsuite geo-search streams can help you monitor and respond to local conversations about your business and build relationships with other local businesses in your area.
The unique benefit of social media marketing for small business is that it allows you to talk directly to customers and followers. You can build relationships over time, rather than asking for a sale upfront.
More than 40% of digital consumers use social networks to research new brands or products. Part of that discovery is getting to know who you are as a brand and what you stand for.
When people engage with your organic content or ads, it’s a great idea to engage back. This helps to build trust and form a loyal following. As fans share and like your content, you rise in the social algorithms and gain new, free, exposure. You also nurture relationships that can develop into sales over time.
We’ve already talked about the importance of responding to people who post comments or questions on your social properties. But there’s more to social engagement than that.
You need to be aware of the conversations that are happening about your business elsewhere online and respond where appropriate.
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